We design it.
We build it.

A creative technology consultant in Pontianak, Indonesia, for organisations at home and teams abroad. We find the real problem, design the answer, and build it until people actually use it.

The Equator Monument, Pontianak. Twice a year the sun stands directly overhead and the monument casts no shadow.

Map data: © OpenStreetMap contributors, Natural Earth

Below the zero line runs the Kapuas.

The Kapuas, Indonesia's longest river at 1,143 km, starts as springs in the uplands before it becomes one current. A good digital solution starts the same way: with a problem, not a feature list. So clients come to us with a problem, and we help find the answer.

You know you should go digital. But where to start?

We focus on four kinds of clients we have already served, so past experience goes straight to work.

Local government & agencies

The usual problem
Plenty of digital programmes, but citizens often don't use them.
What we bring
Digital service strategy, easy-to-use design, systems and dashboards.

Schools, pesantren & universities

The usual problem
Administration is still manual and the data is scattered.
What we bring
Management systems, digital ID cards, alumni services.

SMEs & mid-sized businesses

The usual problem
Ready to grow through digital, on a limited budget.
What we bring
Sales automation, WhatsApp chatbots, digital branding.

Founders with a product idea

The usual problem
An app idea, and no way yet to tell whether it's viable.
What we bring
Idea testing, prototypes, then a build in stages.

Four stages, one current.

You can start at any stage, but the best way in is Discover. The team that designs is the team that builds, so ideas don't stop at the presentation.

Start here

Discover

Problem workshops, user interviews, an audit of existing systems, and digital strategy.

Outcome A problem map, recommended solutions, and a roadmap.

See the Discover package

Design

User experience and interface design (UX/UI), prototypes, and digital product identity.

Outcome A prototype you can try, and visual guidelines.

Discuss this stage: Design

Build

Web and mobile apps, AI and chatbots, workflow automation, and integration with your payment, CRM, ERP, and third-party tools.

Outcome A running system, ready to use.

Discuss this stage: Build

Grow

Ongoing support, user training, analytics, and regular improvements.

Outcome Impact reports, and a system that keeps getting better.

Discuss this stage: Grow

Discover first, then build.

The Discover package is two weeks spent finding the real problem and the right digital answer, before you spend serious money building a system. You come out knowing what to build, in what order, and roughly what it will cost.

Duration
10 working days
Your time
3 meetings
You receive
A report, a presentation deck, and a prototype
If you continue within 60 days
100% of the Discover fee is credited to the project
Ask about Discover

Seven deliverables

  1. Problem map The main problems, their root causes, and their impact.
  2. User profiles Two to four profiles: who the users are, what they need, and what gets in their way.
  3. Current-state snapshot The workflows, systems, and data in use today.
  4. Recommended solutions Options ranked by impact and difficulty.
  5. Visual concept Three to five key screens you can click through.
  6. Staged roadmap Build order, time estimates, and a cost range per stage.
  7. Results presentation A 90-minute session with your leadership or decision-makers.

The report runs 15 to 25 pages, in plain language that a non-technical leader can read.

Three sizes

  • Compact5 working days

    For SMEs and founders with an idea. Interviews with 3 to 4 users, 2 to 3 concept screens.

  • Standard10 working days

    For schools, pesantren, and mid-sized businesses. Interviews with 5 to 8 users, 3 to 5 concept screens.

  • Institution15–20 working days

    For local government, agencies, and universities. Interviews with 10 to 15 users across several units, 5 to 8 concept screens. Can be structured as a consulting service that follows your terms of reference (KAK).

What we need from you

One person in charge, access to future users for interviews, and any documents or systems you already have. You only need to attend three meetings: the kickoff, the solution workshop, and the final presentation. We do the rest.

After the presentation you have 60 days to decide whether to continue to Design and Build with us.

From source to estuary, five docks.

Every project follows the same five steps, so you never pay for a system you turn out not to need. The first intro session is free, 30 to 60 minutes: we listen first. A written proposal follows within 2 days.

Tell us your problem
  1. Dock 1 — Discover

    Dig into the problem

    A workshop with you and your future users to understand the real problem, not just its symptoms.

  2. Dock 2 — Design

    Concept & prototype

    The idea becomes something you can try, before any serious coding starts.

  3. Dock 3 — Design

    Test with users

    The people who will use it try the prototype, and we fix what they find.

  4. Dock 4 — Build

    Build in stages

    The system is built part by part, most important first, with regular demos. 30-day post-launch warranty: we fix any bug free.

  5. Dock 5 — Grow

    Measure & improve

    Users are trained, the impact is measured, and the system keeps getting better.

With you until it works.

Creative agencies are good at concepts, but stop at design. Software houses build to order, even when the order isn't quite right. Qapuas Media designs and builds digital solutions, from the first idea to a system in daily use.

  1. We build it ourselves. Ideas and designs don't stop at the presentation, because the same team builds them, to OWASP security standards and with clean documentation.
  2. Strong in AI and automation. Chatbots, analytics, and workflow automation are what we already do, not a promise.
  3. We know the ground. We are based in Pontianak, the only major Indonesian city on the equator, and we know how local government, schools, pesantren, and SMEs in West Kalimantan work. Abroad, we work remotely, in English.
  • 50+projects shipped
  • 30+clients & agencies
  • 7+years operating, since 2019
“At culmination, the sun leaves no shadow. That's how we work: clear, measured, no hidden costs.”
Culmination — 21 March & 23 September, Equator Monument
Deddy Febriyadi — Founder & Lead Engineer

Deddy Febriyadi

Founder & Lead Engineer · Pontianak

I'm Deddy, founder of Qapuas Media, and I still write the code behind it. My focus: web & PWA apps on Laravel, workflow automation with n8n + WhatsApp API, and system integration I run myself on VPS/Docker. GYM INDIE, the case study below, I built end-to-end: architecture, code, all the way to its production server. Because the people who design also build, what we design can always be built.

Stack & skills
Backend
LaravelPHPMySQL / MariaDBREST API
Automation
n8nWhatsApp API (WAHA / Evolution)Webhook
Infrastructure
VPSDockerNginxUbuntu
AI
OpenAI / GPTAI Agents
Frontend
BladeAlpine.jsTailwindPWAWebGL / JS

Working with us from abroad.

We work remotely with clients across the globe: English by default, with written updates and a shared board. Based at UTC+7, with daily overlap into EU mornings and US evenings. Invoiced in USD/EUR via Wise or Stripe, milestone-based; Upwork & escrow welcome. You own the code and IP on final payment, and we sign an NDA before kickoff on request.

Communication & payment terms
Communication
English by defaultWeekly demosAsync + shared board
Payment & terms
USD / EURWise · StripeMilestonesUpwork / escrowNDA on request

Proof, not just promises.

Four selected case studies: one for local government, one for an SME, and two products of our own. Each with its numbers and architecture.

KRY-01Live

GYM INDIE

SME · Booking PWA · Laravel

Per-session private-gym booking that replaced a manual WhatsApp + spreadsheet flow — real-time availability, 1-click payment verification, and per-booking smart-lock PINs.

452 bookings · 175 customers · 2,012 WhatsApp alerts

KRY-02Production

SIMBADA

Local government · Asset management · PHP

Fixed-asset management for the City Government of Pontianak — the full asset lifecycle from planning to write-off, with audit-ready reconciliation reporting.

6 KIB classes · 29 modules · audit-ready

KRY-03Live

IHSANMART

Own product · E-commerce · Flutter · RN · Laravel

A grocery e-commerce ecosystem with three apps — customer (Flutter, live on stores), courier (React Native), and back-office (Laravel) — on one shared REST API. Built solo, end-to-end.

3 apps · 33 modules · 1 backend

KRY-04Live

QIMS

Own product · Inventory & POS SaaS · Laravel · Flutter

A multi-tenant inventory & POS SaaS — from an open-source base into a multi-branch platform with POS (thermal receipts + PDF invoices), a Flutter app, and a REST API. Live.

32 models · 65 migrations · multi-tenant

The estuary: where every current meets.

Tell us the problem, not the features. The intro session is free, 30 to 60 minutes, in your timezone: we listen first, then send a written proposal within 2 days. Reply within 1 business day, in English.

Answered by a human, not a bot — unless you ask us to build you one.

Prefer email? Write to hello@qapuasmedia.tech, or request an intro session. Replies in English within 1 business day.

Book a Free Intro via WhatsApp